Blog Post Week 4 Part B

 My target market for my hypothetical business consists of many subsets of people seeking holistic wellness opportunities. A large portion of these people are likely seeking services due to an illness, disability, or disabling condition but they may also be seeking serrvices solely to improve the quality of their life. Recreational Therapy 

Using the framework outlined in the "How to Write a Target Market Analysis" article, I was able to hone in on some specifics that will help me to best tailor my marketing plan. My target market consists of individuals who are looking for alternative therapeutic approaches to improve their overall well-being. 

My primary customer base includes individuals across all age groups, from children to seniors. Areas of particular focus groups should include the following-

• Children and adolescents: Parents seeking screen-free, skill-building activities for their children.

• Adults: Individuals managing chronic conditions or mental health challenges who are looking for therapeutic interventions beyond traditional medical models.

• Seniors: Caregivers and family members seeking to enhance the quality of life for aging loved ones through engaging recreational activities.

• Healthcare professionals: Physicians, therapists, and community health organizations referring patients for holistic therapy options.

A Life Worth Living appeals to individuals who prioritize health, wellness, and self-improvement. The customer will likely value-

• A holistic approach to healthcare and therapy.

• Community engagement and social connection.

• Activities that promote relaxation, creativity, and skill development.

• A preference for natural and alternative methods over traditional medical treatments.

My customers will probably actively seeking wellness programs through online searches and community resources. They will likely be apt to prioritize allocating resources to invest in personalized therapy services and experiences. I need to prioritize making my website sleek, visually appealing, easily accessible, and digestable for busy people looking for resources for themselves or their loved ones.