Week 13 Part A: Online Advertising - Analysis of the Marketplace

Social media ads are everywhere and seems like they are getting more prolific. They're on Facebook, Instagram, TikTok, Yelp, even LinkedIn. The ones that stand out usually have eye-catching images or short videos, and they almost always include a call to action like “Shop Now” or “Learn More.” I think ads work best when they feel relevant without being creepy. Like they were made just for you based on what you’ve liked, followed, or searched before but not too specific where it incorporates your name or location (which I've seen).

Unfortunately, some ads feel totally random or show up way too often. I am constantly muting or blocking things on Facebook. When this happens, it can be more annoying than helpful. And as I mentioned before, sometimes they get really specific or immediate and it makes me want to throw my phone in the garbage.

Most of the time, clicking on an ad takes you to a product page or a sign-up form. If the experience is smooth and the offer makes sense, it can definitely lead to a purchase or a follow. I hate clicking on a link and then having to repeatedly confirm that I do want to go to another page but I understand the reasoning for it.

When comparing this to traditional advertising like TV, billboards, or magazine ads social media has the upper hand in targeting and cost. It’s easier to reach the right audience and measure how well the ad is doing. It's instantaneous and digestable data. Still, traditional ads can feel more trustworthy, especially to people who aren’t as active online. Ask my QVC obsessed grandmother!!!

In the end, social media ads can be super effective when they’re well done. The key is making them feel helpful, not pushy or creepy. It's a difficult balance to strike but so many have done it well (REI comes to mind).